PPC Marketing Metrics You Should Start Tracking Now

PPC campaigns provide a lot of data that can be used to improve future campaigns. This data can be used to understand the target audience, customer satisfaction, success and failures, and more. It can also be used to improve future campaigns.

There are a lot of different metrics that you could use to measure the success of your PPC campaigns, but which ones are the most important?

To help you out, Rascal Media, a trusted digital marketing agency in California, shares some of the critical PPC metrics that you need to track:

Clicks

One important metric to track is the number of clicks your ad receives. This metric helps you understand how many people are interested in your ad. If you see a high number of clicks, your ad resonates with your audience and is likely to be effective. On the other hand, if you see a low number of clicks, it may be time to reconsider your ad strategy.

Cost-Per-Click

Another essential metric to track is the cost per click (CPC). This metric indicates how much you pay for each ad click. A high CPC can eat into your advertising budget, so it's important to keep an eye on this metric. You can lower your CPC by optimizing your ad campaigns and targeting your ads more effectively.

Conversions

Conversions are another key metric to track. This metric indicates how many times users have taken the desired action on your site, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your ads effectively drive users to take action. Optimizing your ad campaigns and landing pages can increase your conversion rate.

Cost-Per-Conversion

The cost per conversion (CPC) metric indicates how much you pay for each conversion. This metric can help determine your PPC campaigns' return on investment (ROI). A high CPC means that your campaigns are costing you more money than they're generating in sales. You can lower your CPC by optimizing your ad campaigns and targeting your ads more effectively.

‍Click-Through-Rate

CTR is a crucial metric to track because it tells you how often people who see your ad click on it. A high CTR means your ad is relevant and interesting to your target audience, while a low CTR indicates that your ad needs some work.

Impression Share

Your impression share is the percentage of times your ad is shown to users searching for the keywords you're targeting.

A few factors can affect your impression share, such as your ad rank and the competition for the keywords you're targeting.

If you're not happy with your impression share, then you can take steps to improve it. For example, you can bid higher on your keywords or create more relevant ads.

Quality Score

Your quality score is a metric that is used by Google to determine the quality of your ads and keywords. This metric is important because it can have a direct impact on the cost and effectiveness of your PPC campaigns.

Conclusion

By tracking these key PPC metrics, you will be able to gauge the effectiveness of your campaigns and make necessary adjustments. If you need help managing your PPC campaigns, contact Rascal Media. Our digital marketing experts in California can help you maximize your results and ROI. Get in touch with us today for more information!