Two Reasons Why Women Dominate Influencer Marketing

In an egalitarian society, all members are considered equal regarding their rights, duties, and opportunities. Egalitarianism is a core principle of many modern civilizations. It has led to several significant advances, such as the abolition of slavery and the extension of voting rights to all citizens.

Despite considerable progress in recent decades, women continue to face discrimination in many areas of their lives. While the overall situation has improved, women are still far from achieving equality with men in many respects.

There are numerous areas in which women continue to be discriminated against. One is in the workplace. Usually, women are paid less than men for the same job and are generally segregated into lower-paying occupations. They also often face sexual harassment and other forms of discrimination at work.

We live in a world where women have always been the primary consumers. Women are responsible for making approximately 80% of all purchasing decisions. So it is no surprise that women also dominate when it comes to influencer marketing. To tap into this digital marketing trend, you should pay close attention to this article.

Story Telling

We all know that women are natural storytellers. It is a talent we are often born with and uses to engage our friends and family daily. When it comes to digital marketing, this storytelling talent is a major asset.

Platforms like Instagram and Snapchat have given women a powerful new way to connect with their audience and create content that evokes powerful emotions within their followers. In a world where we are constantly bombarded with images and messages, storytelling allows women to cut through the noise and create something that feels personal and relatable.

As women, we are constantly sharing our stories with the world. Whether we are writing about our lives, taking photos of our experiences, or sharing snippets of our day-to-day life on social media, we are constantly sharing our stories with the world. And that is a powerful thing.

We open our lives to them and connect with them more profoundly when we share our stories. We also subtly teach others with our experiences. Thus, they feel less alone in their journey.

Social Proof

Social media has had a significant impact on the way we consume products. In particular, women have increasingly relied on influencers to guide their purchasing decisions. Interestingly, new research has found that women are more likely to trust and be influenced by women influencers with the same skin color or body shape.

The study found that when choosing which products to buy, women are more likely to trust and be influenced by women influencers who look like them. It is expected because we see people who look like us as more relatable and trustworthy. We can relate to their experiences and feel like they understand our needs better.

Of course, this does not mean that women only look up to women influencers who have the same skin color or body shape. We are also influenced by women who have lifestyles that we aspire to. But it is interesting to see that when it comes to product recommendations, women are more likely to trust and be influenced by women who look like them.

Conclusion

There are several reasons why women dominate digital marketing, especially influencer marketing. For one, women are generally more active on social media than men and tend to have more extensive networks of friends and followers. Additionally, women are more likely to engage with personal and relatable content, influencing others more effectively. 

As a woman, it is the best time to lead any industry. As a reputable digital marketing company in California, Rascal Media is equipped to help you with every step that you will take. We will be there to support you, so contact us now for more information!