How SEO and Social Media Are the Perfect Marketing Combo

Your SEO strategy shouldn't just end with your backlinks, keywords, and other optimizations. There's more to utilizing SEO than just those things. If you're not sharing your SEO efforts on social media, you're wasting your money. Social media is one of the most effective ways to share your SEO content with a wider audience, increasing your chances of ranking higher on search engine results pages. 

With a little effort, you can share your website's results with as many people as you want through social media, and you can get more traffic and leads from your website's search engine optimization than you ever could from manual SEO. In this guide, we'll talk about how SEO and social media work hand in hand together and why you should take advantage of that.

Common SEO Mistakes

There are a few common SEO mistakes that many people make without even realizing it. If you're making any of these mistakes, it's time to change your ways and start using SEO to your advantage.

There are three main areas that most people focus on when they are trying to improve their SEO ranking. These areas are onsite factors, content, and backlinks. If you're not sharing your content on social media, you're missing out on potential customers or fans. The question is, how exactly do you share your website's content and repurpose it into a social media post?

How to Turn Content into a Social Media Viral Post

The key to turning your content into a social media viral post is to make it shareable. That means creating content that is interesting, valuable, and relevant to your audience. It also needs to be easy to read and digestible so that people will want to share it with their followers. Here are a few tips for creating shareable content:

1. Turn a blog post into a Twitter thread - A Twitter thread is a series of tweets that are all connected to each other. Simple blog posts can instead be turned into a Twitter thread to maximize engagement and awareness. 

2. Turn blog posts into a podcast episode - This is a great way to repurpose content and reach new audiences.

3. Create infographics - People love visual content, so infographics are often very popular on social media.

4. Write listicles - These are articles that are formatted as lists, which tend to be very easy for people to read and share online

5. Use the topic of a blog post and turn it into a podcast episode - Podcasts are becoming more popular in recent years. It's just the perfect format for users to listen to while they work, drive, or keep themselves busy. A simple blog post can be repurposed into an entire podcast episode where experts can talk about a particular topic that can keep your audience engaged.

6. Create an infographic from blog data - People love visual content, and one way to repurpose your content is to make an infographic. 

7. Create a video from a blog post - This is a great way to capture people's attention and keep them engaged. Videos are also easy to share on social media.

All these forms can be created by reusing whatever content you have on your website. By transforming them into something more digestible for your social media audience, you'll be able to make the most out of your SEO strategy. 

Conclusion

If you want to bring more traffic to your website, you need to focus on SEO and social media. SEO will help you rank higher in search engines, and social media will help you get more exposure. Both of these things will lead to more traffic for your website.

Don't make the mistake of leaving out social media as part of your SEO efforts. Partner with a company like Rascal Media and make the most out of your marketing strategy. As a reputable digital marketing agency in California, we utilize a tailored approach that other agencies find hard to emulate. We work with you to build reliable, scalable programs designed to bring in new customers and keep them engaged at all times. Want to learn more about our services? Feel free to reach out to us today.