6 Tips to Make TikTok Marketing Work for Small Businesses

Social media marketing is a fundamental practice for many companies nowadays because it allows them to connect with their target audience directly and in real time. It's also made relatively more accessible thanks to the abundance of social media platforms, such as Facebook and Instagram. Many people spend hours on these platforms, giving companies an advantage in their marketing efforts. Of course, TikTok is no exception. 

TikTok marketing is a relatively new trend, but marketers quickly caught on to the practice and have been using it to reach new audiences. The platform is especially popular with Gen Z users, making it a great way to connect with this demographic. What's even better is that even small businesses can use it because of the platform's availability, but few people don't know where to start. To make things easier, here are some tips to help you:

#1 - Create Substantial Videos

As with any social media platform, you first need to create content that people will want to watch. This means that you need to produce videos that are entertaining and informative. There are many ways to do this, but you should always ensure that your videos are high-quality. Keep in mind that people are likelier to watch informative and entertaining videos.

For example, if your company manufactures a product, you can create a video that showcases how it works. This will help you connect with your audience and show them that you're an authority in your industry. 

#2 - Share User-Generated Content

User-generated content (UGC) refers to content created by your audience. Sharing UGCs is an excellent way to connect with your audience. It shows that you're interested in what they have to say and that you value their opinion.

Let's say your social media campaign revolves around a contest. You can share the best entries on your social media channels to show your audience that you're listening to them.

#3 - Use the Right Hashtags

Hashtags are one of the most powerful tools at your disposal regarding social media marketing. Hashtags can help you connect with a broader audience, start a conversation, and track the performance of your content.

When used correctly, hashtags can be a great way to boost the reach of your content and improve your social media marketing strategy. However, using them sparingly and only using relevant hashtags is essential.

#4 - Consider Using Paid Advertising

Most social media platforms offer paid advertising options, and TikTok is no exception. Paid advertising can be a great way to reach a larger audience, boost your brand awareness, and drive traffic to your website.

When using paid advertising, it’s essential to set a budget and target your ads accordingly. You don’t want to spend too much money on ads that aren’t reaching the right audience. 

#5 - Hold a Live Stream 

Live streaming is a great way to connect with your audience and build a rapport with them. Live streams are also a great way to promote your brand and drive traffic to your website.

When holding a live stream, it’s essential to keep your audience engaged by talking to them, answering their questions, and interacting with them. You should also promote your brand and website during the live stream.

#6 - Collaborate with TikTok Influencers

TikTok influencers are popular users on TikTok who have a large following. These users create original content and have a large amount of engagement with their followers. 

You can collaborate with TikTok influencers to promote your brand on TikTok. This can be done by having the influencer create a video that promotes your brand or by having the influencer mention your brand in their videos. It may not seem like much, but it significantly boosts your brand.

Conclusion

TikTok marketing is an effective way to reach a large audience with your brand. However, you must remember that TikTok is a social media platform and should be used as such. This means that you should be creating entertaining and engaging content, not just trying to sell your product. If you do this, you can create successful TikTok marketing campaigns to help you reach your target audience and achieve your business goals.

If you’re looking for a TikTok marketing agency, Rascal Media can help you! We understand the needs of businesses, so we develop comprehensive digital marketing solutions to ensure your target audience sees you. Simply go to our website to get started!